What is an SMS API? And Why Should You Care?

by ghisellerousso

Last Updated on October 20, 2022 by admin

When we think of apps, most of us don’t immediately think of sending SMS messages. However, the ability to send and receive text message via an app is a powerful feature that should not be overlooked. SMS is still one of the most common way people send and receive texts today. 

That’s why it’s worthwhile learning how to build an SMS API into your app so users can send, receive, and manage their text messages from anywhere with an internet connection. In this article, we’ll take you through what an SMS API is, why you should build one using Microsoft Cognitive Services (COGS), and some examples of compatible apps that demonstrate what an SMS API can accomplish.

What is an SMS API?

An API that lets you send and receive text messages is called an SMS API. You can send and recieve bulk SMS with API. Also retrieve past text messages – View call records – Configure call settings – Send reminders – etc. These are just some of the capabilities available with an API. There are many others, and the best part about an API is that it’s free.

Why build an SMS API?

There are a few reasons why you should build an API: To add an extra level of security with an API. APIs are completely transparent, so you don’t have to worry about logging in, managing your own user data, or managing your app with different permissions. To save your users time.

The more your app accesses data, the more you have access to, and the easier it is for your users to reach you. You can help your users get organized with a list of numbers if they don’t know who to contact. To provide a better user experience. The best experiences come from combining features from multiple apps. You can send a text message and get a voice call at the same time, or receive a voice message when you miss a call.

COGS support for the MicrosoftOAuth2 and COGS_BingTranscribe APIs

Both of the APIs we’ll be using support the latest version of the Microsoft OAuth standard, which includes support for bi-directional access tokens. Both APIs also support the ability to securely send and receive data with an end-to-end encryption process.

Examples of compatible apps that demonstrate what an SMS API can accomplish

Here are some examples of apps that use the COGS_BingTranscribe API that demonstrate what an SMS API can accomplish: Google Transcribe – Google Transcribe can send and receive text messages, photos, and voice messages using an API. You can add other features such as the ability to take a voice call, or send the recording to a contact.

SMSFaster – SMSFaster can send and receive texts, photos, voice messages, and more, at the same time, from your app. You can also set up call screens, transfer data between apps, and more.

SMS Translator – SMS Translator is an app that lets you send and receive text messages in more than 50 languages. You can view call records, change the language, send a reminder, and more.


An API allows you to easily integrate with other apps and services. For example, you can integrate with other websites or call centers using an API. You can also create an app that lets people send and receive text messages and photos, or even voice messages. Further, you can integrate with other apps using a remote API.

The use of APIs has grown substantially over the last few years. There are now many different APIs that can be used to connect your app to other apps, services, and content. However, using an API does require some planning on your part due to the fact that you will likely need access to various services and data around the world. Regardless of how you choose to use APIs, they can be a powerful way to bring your app to users. They can also be a great way for users to send and receive messages within your app.

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