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5 Digital Marketing Concepts That Will Matter In 2023

by ghisellerousso

Last Updated on April 29, 2024 by Jawad Ali

When it comes to the digital marketing industry, it’s important to keep your eyes on the future. Marketing is always evolving and changing, and it’s important for you as a marketer or SEO Company Ottawa experts to stay ahead of the curve. While you may have heard about some of these concepts before,

Here are five ideas that will be critical for your brand in 2023:

1. Short-form video is queen.

Video is the most engaging content format, so it’s no surprise that short-form video (under two minutes) is the future of digital marketing. Short form videos are easier to produce and distribute than long form ones, which means they can be scaled more easily across different channels and platforms.

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People are also more likely to watch a quick video than read something lengthy on their phones, tablets or computers–a fact that makes them a great way to communicate with your audience on-the-go!

2. Audience development is critical.

In order to create and distribute content that resonates with your audience, you need to know who they are. Audience development is a process of understanding how your customers interact with your brand and what their needs are. It’s more than just demographics, though–you also want to know what motivates them, how they feel about products like yours, whether or not they use similar brands’ products and so on.

3. Chatbots will become more popular.

Chatbots are an important part of digital marketing. They’re used for customer service and to answer questions, but they can also be used to ask questions and promote products and services.

Chatbots use AI algorithms to learn about your customers, which means that over time they get smarter at interacting with users. The goal is for the chatbot to be able to understand what the user needs from them so that it can provide the best possible solution in real-time.

4. Leverage artificial intelligence.

Artificial intelligence (AI) is a digital marketing tool that can help you automate tasks, find new audiences and optimize campaigns. AI can also help you create more engaging content, personalize content and improve your website.

According to Top SEO Services Nova Scotia, AI will be able to take over many of the tasks — like customer service — that are currently handled by humans. This will free up marketers’ time to focus on higher-value work instead of basic tasks like responding to emails or moderating comments on social media pages.

Another benefit of AI is that it reduces the amount of human errors in your business while ensuring compliance with regulations such as GDPR and HIPAA laws.

5. Pursue co-marketing and collaboration opportunities.

Co-marketing is a collaborative approach to marketing where two or more companies offer products together. This can be done through sponsorships, product placement, and content marketing.

One way to use co-marketing is by sponsoring an event or organization. You might have seen this if you’ve ever watched football or baseball games on TV—the announcers mention the sponsor’s name every time they show a commercial break.

You could also pay for your company logo to appear on someone else’s advertising materials such as billboards or flyers that promote their business as well as yours.

Another way is through product placement in films, TV shows, and video games: having actors use your products during scenes so viewers will want them when they go out shopping for themselves!

For example: if your company sells coffee machines, then one of its employees could make coffee during their lunch break from work while another worker uses their smartphone with the app installed on it too so everyone knows what brand names exist today (see image below).


Digital marketing is a constantly evolving field, and the best way to stay ahead of the curve is by keeping an eye on what’s happening in other industries. What are new technologies being developed? What kinds of trends are emerging? How can we apply these findings to our own work? By looking at other industries and researching what they’re doing well (and not so well), Digital Marketing Company Ottawa can ensure that our own marketing efforts are as effective as possible.

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