The word “SEO” brings to mind images of green-screened computer programmers and focus groups. In this connected world, it’s easy to think that search is a hopeless cause. After all, Google seems to index every website and app on the Internet. They do this by analyzing and measuring page speed, unique users, backlinks, and user-friendliness scores.
If a page isn’t getting the best results possible, it will be penalized. This doesn’t mean that SEO is impossible or that your site can’t have great results if you try your best.
But often, even the most talented SEOs can get overwhelmed by the volume of keywords, pages, and sites they must analyze for a single keyword or brand name. Here are some tips from a reputed SEO agency for achieving the best SEO results:
Clearly Define Your Keywords
Keyword research is the foundation of any SEO campaign. You need to know the keywords that drive search engine traffic so that you can focus your efforts on these keywords. This is essential for two reasons: first, if your keywords aren’t useful to the right audience, Google and other search engines will penalize you for it; and second, if you don’t know your keywords well, it’s very hard to rank well for them.
Use Fresh and Engaging Content
Keyword research is only half of the battle, though. Once you’ve determined what kind of content your target audience wants to see, it’s time to create the content. Engaging and interesting content is what will capture the reader’s attention, draw them to your page, and encourage them to click through to your site. Use facts, statistics, and anecdotes to inform your content. Avoid using generic keywords so that your page doesn’t turn out to look like a spammy directory.
Avoid Dead Ends
Even with great content, if your path to the top doesn’t look very promising, Google may penalize you for dead ends. A dead end is a website that redirects the reader to a page that has nothing to do with what they were originally looking for. This could be a result of poor keyword research, choosing a broad topic, or a lack of passion for the topic.
Hire the Help of SEO Pros
Although you can do some of the keyword research and content creation yourself, you’ll probably be better off hiring the help of an SEO pro. SEO pros understand the ins and outs of keyword research, the value of using fresh content, and the best practices for ranking well for various keywords and topics. Having an SEO on staff will ensure that you’re dealing with a professional who will help you maximize your page’s chances of ranking well.
Set Up an SEO-Friendly Website
An important aspect of SEO success is having a clear website design that follows consistent SEO standards. A clean, professional website follows the same general rules of SEO that apply to almost all digital content: it should be descriptive, descriptive header tags, descriptive navigation, and descriptive content. It should also include alt text, category descriptions, and keywords that are relevant to the page’s content.
Social Media: A powerful tool
Although Google doesn’t publish a whole lot about it, social media is a powerful tool when it comes to SEO. Social media platforms like Facebook and Twitter are constantly being updated with new content, keywords, and algorithms that can affect how well your page ranks for those keywords. You can monitor your social media to see how your page is being covered. If you notice that your page is getting pinged often, it may be worth spending some time analyzing your content on other social media platforms to see if you can catch any mistakes or misinformation that may be affecting your ranking.
The only way to get a strong online presence is to use all the available tools. Keyword research, content creation, and the implementation of consistent design and coding will help you grow your business organically and attract search engine traffic. Even if you’re only planning on using these tips for a single campaign, they can be applied to all your future SEO endeavors.
From improving your page speed to creating great content for your website and using fresh and engaging keywords, using these resources will help you achieve better results. Just remember, SEO is not a race. It’s a long and arduous journey, and the earlier you start, the better off you’ll be.