Are you still doing your businesses’ marketing and promotion activities the old-school way? Like do you still place ads on TV and radio, or on the usual online sites? If you say yes, then perhaps you should up the ante, and hire a digital marketing agency! Read on to learn more about what a digital agency can do for your business.
What’s a Digital Agency?
According to online marketing experts, a digital agency is a firm that a business entity hires to outsource its digital marketing efforts and activities. These firms can provide their clients with a wide array of digital solutions to promote their products or service online and can help them hit their marketing goals, as well as grow their business.
Typically, a digital agency will have a number of other clients, and they also have the ability to work with different clients at the same time to understand their business goals, all while providing recommendations and services that are tailored to each unique need.
The Services Offered by Digital Marketing Agencies
Now let’s take a look at the various services offered by today’s digital marketing agencies. For starters, a digital agency has a team of experts who specialize in modern and updated digital marketing techniques.
So, instead of relying on traditional marketing or advertising, like billboards or newspaper ads, this agency provides services that are geared towards the use of technology, specifically the Internet, so businesses can interact and connect with their target audience globally.
Among the crucial services that a digital agency normally offers include market and competitive research, UX consulting, marketing strategy, brand positioning and messaging, and automation.
The other useful and timely services offered by a digital agency also include CRM and sales funnel strategy, content creation, digital marketing campaigns, branding, marketing personas, paid media, lead nurturing, SEO (search engine optimization), design services, UI testing, UX design, wireframing and prototyping, website design, animation, development services, website building, website maintenance and hosting, platform and data migration and CRM implementation.
Make sure you carefully analyze and review all the services a digital agency offers if only to ensure that the services you signed up for are in line with what your business may have in mind.
What Makes an Amazing Digital Agency Partner?
Now, what makes a digital agency a good partner for your business? To begin with, a good digital marketing agency works with you throughout the entire process and is considered more of a reliable partner instead of a contractor.
However, beyond good chemistry, a good digital agency partnership or team-up should also be based on a solid formation of mutual respect and understanding. Like, the partnership should have open communication and collaboration.
When I say the relationship with the digital agency needs to have open collaboration and communication, what I mean is that your digital marketing agency always keeps you involved throughout the entire process.
And, as experts in digital marketing, your agency partner should also help you discover your KPI’s, or key performance indicators, as well as be very honest with their recommendations from day one.
The digital agency that you team up with should also be trustworthy. Like, can you rely on your chosen agency partner to keep product-related secrets, as well as meet deadlines? Your digital agency partner should also help you explore new ideas that you usually wouldn’t pursue on your own.
A good digital agency partner should also be very good at conflict resolution. Like, they are there to help you meet your goals, but they can’t do that if you are not clear with expectations. Thus, the agency partner should always provide feedback, comments, and suggestions early, and often.
And of course, your digital agency partner should also provide you with quality time. Like, they should be more than happy to meet with you regularly to make sure that everyone is on the same page, and the results are exceeding expectations too.
The Benefits of Outsourcing to a Digital Agency
In this segment, let’s take a look at the many perks of outsourcing to a digital agency. According to digital marketing experts, the biggest reason why you should outsource is that you can actually make more money by outsourcing than by not outsourcing.
Yep, at the end of the day, digital marketing agencies are there to help businesses grow their profits, as well as their operations and enable them to reach their marketing objectives.
The other major benefits of outsourcing to a digital agency include cost savings, savings related to time and money on hiring an in-house expert, the ability to focus on your business and what you do best, you get a team of industry experts, insights into the latest trends and resources, project flexibility (short term or long term), outside perspective, growth and scalability, more business recommendations and data-driven results.
But, how do you choose the best digital agency? Well, our team of experts recommends that you first check out some digital agency reviews online, to get yourself started on some options.
You can also filter your search by their average hourly rate, project size, scope, and location, etc. Next, look at the reviews to see if their client’s feedback or stories do resonate with you or not. Or, I’d also recommend the good old-fashioned referral, by asking around to see what digital agencies your friends, co-workers, or relatives have used in the past.
And, once you’ve narrowed down your search to a few remaining options, I recommend taking a close look at each digital agency’s website to see the services they offer. While you need not take advantage of every service, it’s important to know that the agency has the ability to offer what you need now and in the future.
Lastly, reach out to the digital agencies that you’ve shortlisted, and talk to their representatives or managers. While this might sound a little bit intimidating, at least you will get the chance to speak to the agency to discuss your needs, as well as ask them any questions that you may have in mind.