How do you measure the success of your local SEO strategy? The first step is to determine which metrics are most important to your brand. Are you trying to drive more traffic or increase conversions? Maybe what you really need is better visibility in the SERPs to help grow leads or close sales.
Local SEO is an integral part of any digital marketing strategy, but it’s not always easy for small businesses to understand how their local search efforts are performing or how they should be measured against their bigger picture digital goals.
In this post we’ll take a look at some similarities and differences between international and hyperlocal search results so that you can better evaluate your own efforts and see where there might be room for improvement with the help of best seo expert company Melbourne.
Call Tracking
Call tracking is a crucial part of local SEO. It’s important to know what keywords are driving calls to your business and how those keywords convert into sales.
With call tracking, you can see how many calls are coming in from individual search engines, which ones are converting into sales and if there is any time of day or day of week that sees more calls than others.
Voice Search
Voice search is not just something that you see in Google Home and Alexa. It’s a new way to interact with the internet, and hopefully this article has helped you understand the differences between local SEO vs international SEO.
Now that we’ve covered some of the major benefits of voice search for marketers, let’s take a look at some additional steps you can take to optimise your content for these platforms:
- Make sure you’re using keywords in your title tags (and meta descriptions).
- Ensure that your images are properly optimised.
- Include relevant keywords in your text content (and make sure they’re spelled correctly).
Mobile Indexing and AMP
- AMP is a mobile-friendly web format. It’s faster, and it has better search engine optimisation.
- AMP pages are more secure than regular HTML pages because they have no third-party scripts or plugins that could be compromised by hackers (like Flash).
Brand Presence
As you can see, brand presence is important for both local SEO and international SEO. That’s because your brand is the face of your business, and customers need to trust it if they’re going to do business with you. The better that face looks, the greater their confidence will be in your company as a whole.
Brand presence is also important when it comes to voice search—a rapidly growing segment of the search engine market on both local SEO and international SEO fronts. As we all know by now, we don’t need keyboards anymore; all we need are microphones (and sometimes headphones if our voices aren’t loud enough).
Unfortunately for those who don’t have microphones built into their phones yet—I know I’m still waiting for mine! All kidding aside though: It’s important for businesses everywhere now more than ever before that their sites are mobile-friendly because Google wants them there too…and AMP doesn’t hurt either 😉
Buying Funnel Changes
The buying funnel has changed. Buyers are more informed and skeptical, price-sensitive and transactional, demanding.
They’re doing their research online so there is less room for tricks or gimmicks to influence them into purchasing from you. It’s important to have a plan in place to help your site rank well in the search engines — but that doesn’t necessarily mean you need an SEO strategy just yet.
Hyperlocal SEO
Hyperlocal SEO is the practice of optimising a website for a specific neighborhood or city. This can be done through various tactics, including:
- Optimising landing pages that are targeted to each neighborhood or city (i.e., “South Denver” instead of just “Denver”)
- Improving on-page content to better match keywords and phrases used by people in these areas (i.e., including words like “South Denver” and “Littleton” in your copy)
- Adding links from other websites that are focused on the same geographic area(s) as your site
SEO is a constantly evolving field, and it’s important that you keep up with the latest trends by the help of best seo expert company Melbourne. If you’re looking for ways to improve your website’s performance in local search, try implementing some of these strategies!
