Digital Marketing

What is social media marketing?

by ghisellerousso

Last Updated on January 1, 2023 by ghisellerousso

Social media marketing is the act of producing content for social media websites in order to advertise your goods and/or services, foster community among your target market, and increase customer traffic. Social media marketing is continuously changing as new features and platforms appear every day.

The goal of social media marketing is to reach your target market and consumers where they are, in the context of their social interactions with one another and your business.

As you’ll see in the next section, social media marketing as a whole is very helpful and helps your business expand, but your strategy will change depending on which social networks your audience uses most frequently.

Let’s break down the plan by platform before delving further into social media marketing. You can contact to the Instagram Marketing Agency for Instagram Marketing Service.

Platforms for Social Media Marketing


1.9 billion people use the internet every day.

Audience: Equal numbers of Millennials and members of Generation X

Impact on industry: B2C

Best for: Advertising and brand awareness

The most popular and widely used social networking site is Facebook. Since its debut in 2004, it has developed into a crucial tool for B2C enterprises, providing both cutting-edge advertising tools and natural chances.


1 billion monthly active users worldwide

Audience: Millennials and Gen Z are the main groups.

B2B and B2C influence on the industry

Best for: User-generated content, short-form, innovative video material, and brand exposure

Most likely, TikTok comes to mind when you think about short-form video. The platform’s popularity increased in 2020 and is still growing. Marketers identify it as one of the greatest channels for fostering communities, coming in second behind YouTube.


Users: 1 billion active users each month

mostly Millennials as the audience

Impact on industry: B2C

High-quality pictures and videos, user-generated material, and advertising are the best.

Despite being just 12 years old, Instagram has already become a global phenomenon. Instagram is where marketers go when they want to share aesthetically appealing content. The platform’s cutting-edge ecommerce features are another feature that makes it unique.

Instagram is a difficult platform to surpass because consumers can now find companies, explore their goods and/or services, and make a purchase all within the same app.

There are 211 million daily active users of Twitter globally.

mostly Millennials as the audience

B2B and B2C influence on the industry

Best for: community development, customer service, and public relations


Twitter focuses on words, whereas Instagram focuses on images. Since the inception of the 140-character Tweet, the platform has developed to include an audio tool called Twitter Spaces, a tool for fostering communities called Twitter Communities, and a feature called Twitter Moments for sharing fascinating items with your followers.

774 million people are active users of LinkedIn globally.

Audience: Millennials, Generation X, and Baby Boomers

Impact on industry: B2B

Best for: Business-to-business interactions, business expansion, and social selling

Facebook’s business cousin is LinkedIn. Perhaps the only platform with a clearly defined audience is this one: professionals in the workforce eager to network and hunt for new possibilities.

This makes it the perfect platform for B2B businesses trying to locate influential decision-makers and establish a community for a certain sector.

More than 315 million people use YouTube every day worldwide.

Millennials make up the majority of the audience, although it also draws large crowds from other age and gender groups.

B2C and B2B influence on the industry

Brand awareness, long-form entertainment, and instructional films are the best.

YouTube is the second-most-visited website in the world, according to HootSuite. Additionally, marketers cite it as the top community-building tool.

Its users also have a tendency to spend more time on it because it primarily hosts long-form content, which makes it a perfect platform for sharing instructional content.

306 million people use Snapchat every day in the entire world.

mostly Generation Z audiences

Impact on industry: B2C

Best for: Advertising and brand awareness

Snapchat was leading the drive for transient content when it launched in 2011. It introduced shareable material with a 24-hour expiration date that you could share with your friends.

The platform reached its pinnacle in 2015 and has been stable since since. When Instagram released Stories, the same function with a different name, many people believed the brand would no longer exist. However, young individuals still find Snapchat to be appealing.

444 million people use Pinterest per month in the entire world.

Audience: Mostly Millennials, but also a sizable portion of Gen Z, Gen X, and Baby Boomers

Impact on industry: B2C

Best for: Inspiration and visual advertising

Imagine Pinterest as a visual storyboard where users can get inspiration for anything from home d├ęcor to fashion.

Pinterest is where 85% of users claim to go when they want to start a new project. Additionally, 80% of weekly Pinners claim to have found a new company or item on the network. As a result, it serves as both an excellent discovery tool and a means for companies to develop their narrative through visual tales.

10 million weekly active users globally utilise the clubhouse.

mostly Millennials as the audience

B2B and B2C influence on the industry

Best for: Inspiration and visual advertising

When Clubhouse first appeared on social media in 2020, it immediately made a big effect. The audio-only platform enables users to initiate engaging discussions with both followers and total strangers while fostering a sense of community.

When it was still in beta testing, the platform generated some excitement for its invitation-only structure. The platform is currently available to everyone in the world on both iOS and Android smartphones. This platform’s ability to perform effectively for both B2B and B2C enterprises while utilising audio, which has made a great resurgence in recent years, is another major selling factor.

Let’s talk about the advantages of social media marketing for your company now that we’ve covered the foundations of each social media network.

Social Media Marketing’s Advantages

Let’s look at the experience from the user’s point of view to demonstrate the advantages of social media marketing. Well, that’s my viewpoint.

Every day (cough, cough…multiple times a day) as I read through my Instagram feed, I inevitably come across fresh posts and stories from The Frye Company. Although I’ve always loved their boots, clothes, and accessories, I also adore the posts they make on their Instagram account.

When viewers, like myself, explore their page, their profile appears professional, creative, and well-organized since all of their photographs have the same filter applied to guarantee that they all match.

The Frye account further promotes engagement with its fans by giving them a particular hashtag to use so they may be highlighted on the page when they upload pictures of themselves using Frye goods.

The Instagram account for Frye is an excellent illustration of effective social media marketing since it is appealing, clearly Frye, interacts with their 200K followers, and advertises their products.

What makes social media marketing so crucial, though? And how exactly can you create a social media marketing plan that will be effective for your particular line of work?

Your organisation should employ social media marketing for a number of reasons. We’ve compiled a list of the best factors to take into account.

Let’s start now.

1. Spread the word about your brand.

Due to the enormous number of users on social media, if you don’t have a presence there, you’re losing out on the chance to contact thousands or even millions of people.

In fact, it has been shown that social media increases interaction, which in turn increases brand exposure. Comments, likes, shares, reposts, and saves are examples of social interaction.

By sending visitors directly to your website, it also aids in building brand recognition. In your profile, bio, and posts, you may accomplish this by adding direct links to your website.

Resource Feature

2. Create leads and increase conversions. How to Build a Brand for Your Business.

Because you’re advertising to individuals who have chosen to connect with you by following your account, promoting and sharing your items on social media is an easy approach to enhance lead generation, boost conversions, and increase sales.

Here are some instances of how social media may be used to increase lead generation.

Create competitions for your social media accounts’ viewers and followers to enter.

In the bio part of your accounts, provide links to your website and promotions.

When announcing new items or sharing information about exciting corporate news, host live videos.

On one of your channels, implement a social media marketing campaign.

Utilize your social media platforms to sell your goods. For instance, you may enable the Shop Section on Facebook and the Shopping function on Instagram on your pages. With the help of these tools, your visitors and followers may click on the goods you’ve mentioned in articles to read details like the cost, kind of material, and size. Visitors may then easily use the platform’s checkout to purchase the item from you directly.

3. Promote connections with your clients.

You may create enduring relationships with your social media followers by interacting and communicating with them. You may achieve this by engaging with them on your postings, answering their queries and comments, and offering them any assistance they might want.

To assist you establish trust and let your followers know how much you respect their opinions and support, you may also ask them questions about your goods, their problems, or make giveaways.

4. Study what your rivals are doing.

Whether it’s in regards to their social media strategies, the goods they’re marketing, the campaigns they’re putting into place, or their degree of involvement with followers, social media is a wonderful method to keep an eye on your competition.

Through social media, you can see what is and isn’t working for your competitors, which may help you determine what should or shouldn’t change about your company’s strategy.

Last but not least, looking at the social media profiles of your rivals will assist you ensure that your marketing is distinctive and specific to your business.

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