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How to prepare youtube videos to get more viewers?

by Amaira Sharma

A lot of videos go to good use, but it’s not always the most effective way to achieve the desired results. You could take a step back and think about what makes a good video before you start uploading them. The Google algorithm has become a huge deal lately, and that can be attributed to the fact that it can now be modified, controlled, and changed by the human race. As a result, millions of  youtube videos have been uploaded to YouTube that have never been viewed before. We know that it’s difficult to get views on your youtube videos. If you’re currently facing this issue or just want to improve your performance, it’s important to adopt best practices.

Here is an article where you will find the top 15 tips to increase the visibility of your channel on YouTube, in order to increase the number of views of your youtube videos.

Top tips to get more views on your YouTube videos

1. Get users to tap or click on your video

Before thinking about making a video, it is important to think about a specific topic and its SEO angle.

When users search on YouTube or Google, they often ask the search engine questions.

  • “How do I become a web writer?”
  • “How to start a business from scratch?”
  • “Which laptop should I buy?”

Your role, as a Youtuber, is therefore to evaluate the most relevant and common questions that people ask in the corresponding field, in order to answer them in the best possible way.

You can use tools like Google Trends or keywordtool.io to find trending ideas or use YouTube autosuggest ideas.

Next, you’ll want to check the results of previous queries related to your topic to determine if enough people are interested in that type of content.

You can enter “How to start a business from scratch”. Among the results that appear, there are several youtube videos with thousands or even millions Youtube views or more that answer exactly that question.

This is an indicator that there is a good volume of searches on this topic. So, to make a video, you have to study the demands, the expectations of Internet users, so that the video is seen even after months, and avoid focusing only on the instant.

2- Use YouTube cards to keep users on your channel.

When playing the youtube videos, you have the possibility to display various overlays also called YouTube cards. These are usually links, a call-to-action button, a clickable image, or a title.

For example, when you post youtube videos, you can create a YouTube card that displays links that help your audience go directly to the associated web page. The same goes for all playlists associated with that video.

3- Add value to your video content

To get many YouTube views, the content you offer must arouse curiosity, that is, be interesting to the viewer. The added value takes more into account the quality of the content.

When you offer quality content on your channel, viewers will tend to know more about you and watch more of your videos because you have captured their attention.

It must be educational, entertaining, interesting, and meet the expectations of the viewers. You can also make viral videos that elicit positive or negative emotions, make people smile, shock them, create debate, arouse curiosity, and bounce news.

When the ideas developed in your video are unique, original, it attracts more users to follow your channel. When you offer quality content on your channel, people will tend to want to know more about you and watch more of your  youtube videos, because you will have captured their attention.

4- Stay true to your commitments throughout your video

YouTube has tools to measure the exact size and content of your video. Therefore, it is important that you stay honest with your original ideology throughout the editing process in order to gain greater visibility.

In other words, address only the specific ideas that relate to your headline and also meet the visitor’s expectations.

Engagement also includes the amount of time a viewer spends watching your video.

If the majority of users spend average time on your video, YouTube will not hesitate to show it in the first results of their searches. This will give you an excellent engagement score.

5- Generate comments on your publication

When viewers leave comments on your video, it makes YouTube more interested in it, see if it’s relevant and accurate.

It takes into account two things:

  • The percentage of viewers who watch your video and leave a comment,
  • The number and content of comments.

Therefore, it is advantageous to invite and encourage users to post comments, instructions, and appreciations, to increase the visibility of your audience.

6- Create an attractive channel

Creating a channel on YouTube is very important when you plan to upload your youtube videos. Having a channel allows you to have a public presence on YouTube.

You can use a desktop or mobile site to create a YouTube channel. Also consider adding an icon to your channel.

How can I create a personal channel?

  • First of all, you need to have a google account
  •  Sign in to YouTube from your computer or mobile phone.
  • Try uploading a video, if you don’t already have a channel. You will be prompted to create one.
  • Check the data used in your Google account (the name and photo used) and confirm the creation of your channel.

7- Name your file correctly

The file name allows YouTube’s algorithms to find it quickly when a user makes a request, it represents the topic addressed, the objectives to be achieved in the video. Therefore, it is essential to check if you have changed the name of your video before putting it online and make sure that it includes the keywords used in those of your competitors.

If your file is edited as “mov_003_2020.mp4”, you are missing a great opportunity to tell YouTube what your production is about. Your file name must accurately describe the query you are targeting on YouTube. For example, the video in this article might be titled “how to get more views on YouTube.mp4”.

8- Ask for feedback (likes/dislikes) from users

Finally, we have the famous Thumb up and Thumb down or like button on YouTube, to indicate that you like or dislike a video.

When you edit your video, you can ask people to click the little blue thumb at the bottom of the video, to give it a like.

You can do this by asking for it directly, or through annotations, like with comments. It is very important to integrate this technique when making your youtube videos.

9- Being found on YouTube

One of the best ways to get YouTube views is to make sure that users and YouTube find you. Users will only click on a video that appears in their search results

If you want users to be able to locate you, to see your publications, your productions, you have to customize the titles, the descriptions, so that they appear in searches.

To facilitate the visibility of your video, you should do some research on the subject you have covered, and check how the most popular videos of your query appear, to integrate some of your keywords in the title of your production. Also take an example from your description sheet. This method allows Google to get an idea of ​​your video.

You should also choose an icon that represents your channel, and that can attract the attention of users, because it enhances your image on YouTube.

10- Make playlists of your videos

Playlists consist of putting together a list of videos that deal with the same ideas and playing them continuously, that is, one after the other. The peculiarity here is that the reproduction of the videos is automatic. Once the current video is finished, the user does not have to click on the next one.

Creating a playlist allows you to get or increase the number of  youtube views for each video without the visitor having to leave the player. If the user doesn’t like the content they are watching, they can change that video to theirs perhaps, because it’s on that playlist

How to add your video to a playlist?

  • Go to the start menu and select the “feed”;
  • Next, click on the YouTube stream tab;
  • Click “add to playlist” ;
  • Select a playlist from the list that appears.

11- Add end screens to your videos

End screens are like ads served by YouTube, appearing between the last 20-5 seconds of your video, suggesting that users watch another video similar to the one they just watched.

How can I add an end screen?

  • Go to YouTube Studio, go to the “Video” page and select the video you want to add the end screen to;
  • In the menu on the left, select “Editing application” ;
  • Click “Add end screen”.

However, you can add and customize end screens as you like while your video is uploading.

Customizing an end screen means making your video attractive by adding content, elements, applying templates, shapes or modifying them, also changing the time they are displayed and choosing their location in the video.

12- Optimize the thumbnails to attract the audience

The thumbnail is a kind of profile picture of a video. A bit like the cover photo on Facebook. It also has a considerable impact on the referencing of a video.

Fonts must be visible and clear. You can create your own thumbnails in a software and insert them into your video.

The more attractive your thumbnail is, the more the viewer will click and spend time on your movie. And this will increase the number of  youtube views and advertising. In fact, it is the showcase of his production.

A good video thumbnail helps you stand out in the suggested video section or list.

To have good thumbnails, you must

  • Have a resolution of 1280 x 720 (with a minimum width of 640 pixels) ;
  • Upload your video in .JPG, .GIF, .BMP or .PNG format;
  • Remember to use the most used format, popular in YouTube players and in forecasts.

13- Choose the most attractive title for your video

Like Google, YouTube ranks videos that meet user expectations. The title of your video is very important.

Therefore, it is essential to have a great title that encourages people to click on it in order to be more visible and referenced by YouTube. Describes in some way the ideas developed in the production and allows them to be referenced.

At this level, you need to search for the most used words in the user’s request, related to the topic of your video. Use these words to formulate your title.

There are several tricks to find the most used keywords of these words. You can use tools like

  • SEMrush,
  • InfiniteSuggest,
  • Answerthepublic,
  • Google Trends and
  • Google Ads Keyword Planner.

To make your title more attractive, you can use tricks like :

  •  Numbers,
  • adjectives,
  • Parenthesis,
  • symbols,
  • capital letters or
  • Brackets.

14- The complete description of the content of your video

The description consists of making a short text of about 300 words, briefly describing the content of your video and inserting several keywords, links that point to your sources

It is one of the elements involved in good referencing, the visibility of your video by search engines.

The description is often neglected by many Youtubers when uploading videos. So its use can turn in your favor and also improve your profile on YouTube

It can be written as a blog post. It should also not confuse visitors. The description and the content of your video must go in the same line.

Answer questions like:

  • What kind of business do you do?
  • What kind of content will your subscribers see on your channel?

15- Put attractive images in front of your video

To get your video online, it’s not enough to just make it and share it. You have to make sure that your images are of good quality and have a good format. Netizens are only interested in attractive videos

Our eyes are much more attracted to pretty things. You can customize your images yourself by adding unusual texts that are out of the ordinary, arrows to arouse the curiosity of users.

The number of clicks on your video in search results has a huge impact on the overall performance and usefulness of your production.

When a user launches a search, several results are presented, among them, we can see images, titles, description, video publication date, number of youtube views… The challenge is to make your video stand out from the rest.

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